casinos' link poker
Poker & Casino Italian sports: winning combination. Event management poker by casinos and their involvement in the organization of events, recent developments in our country, it would be one of the keys to success and growth of the discipline.
Moreover, in an area such as casinos, that in the first half of 2008 ended with a minus sign compared to 2007, the poker tournaments is a new opportunity for growth. The numbers speak off line poker phenomenon is growing, with a large pool of potential, both practitioners and the general public: in Italy are in fact 15.8 million players between 14 and 64 who claim to have played at least one Once poker.
An Italian research in the casino world, led by agipronews, sets forth the poker tournaments is a reality now fully established and fully integrated between the traditional chips and roulette.
CASINO 'DI VENEZIA: "WE ARE THE FIRST TO START IN ITALY Texas Hold'em"
In the introduction of poker tournaments in sports gambling industry, Mauro Pizzigati, President of the Venice Casino, the first casino in 2007 Italian collections, said: "We were the first casino in Italy to enter poker tournaments Texas Hold'em television, thanks to a partnership with Sky Sports.
I think the visibility in the launch of new products is essential, but then to act as a master is the professionalism of those who, out of the spotlight Every day is measured by its professionalism and know-how with clients in the room. For this reason, our staff attends regular courses of further training for new games with teachers from Foreign casino. For us the important thing is to maintain a high level of professionalism. "
CASINO 'SAN REMO:" WE'RE LOOKING TO ACCEPT THE STAGES OF THE MOST' international tournament "
" In recent months we have focused heavily on poker tournaments - said Donato of Pontian, President of the Sanremo Casino - in order to increase our supply of gambling and diverse than the traditional casino games. Poker tournaments link it to a different clientele at a younger audience, closer to American games like Texas Hold'em. The rest of our house in this 2008 game already has hosted international events.
April, in fact, took place in the casino the only Italian round of the European circuit, EPT, now in its fifth edition, which for the occasion was attended by more than 1,500 players. Not only that. From May 23 to 25 we have witnessed the final of the Italian Championship Texas Hold'em, which has selected the ten finalists who had access to the World Championship in Las Vegas. And the next event in thickness - concludes a Pontian - leads us to the end of August, to be exact, 25-31, when it is planning a new Texas Hold'em tournament for which will be attended by hundreds of players " .
CASINO 'SAINT VINCENT: "THE ONLY POKER GAME AND CASH 0.8% of the total revenue"
Tornei di poker al Casinò di Saint Vincent? Solo una prospettiva al momento. Perché la voce al bilancio fornita dal più in voga dei giochi di carte rappresenta per la casa da gioco valdostana solo una piccola percentuale. "Sui 60,8 milioni di euro di proventi lordi del casinò relativi ai primi sette mesi dell'anno - riferisce Marco Fiore, direttore dell'Ufficio Comunicazione del Casinò di Saint Vincent - il 61% proviene dalle slot machine e nel restante 39% rientra anche il poker che riassume un volume di gioco di circa 470 mila euro". Vale a dire lo 0,8% dei proventi complessivi della casa da gioco.
"Per ora - prosegue Fiore - Saint Vincent pratica esclusivamente il gioco cash che fuori dalle case da gioco, in quanto considered gambling is prohibited. "For much directed to the organization of tournaments" no cash ", as it did from other casinos, they prefer to wait." It is monitoring the developments and growth in the sector - added Flower - but prefer to wait until the regulation of tournaments outside. What for the moment must be taken into account in positive mode is that the poker tournament will bring to the casino a new market segment, young and passionate about this game. "
CHAMPION OF ITALY: AIMING TO ATTRACT NEW ON POKER CUSTOMERS '
One important marketing tool to attract new customers. They are above all this for the Casino Italy's Champion of poker tournaments held in recent months. The event, run in association with Italian Rounders case, are justified by the casino on the Swiss-Italian border as transactions can open several openings in the market. "We follow the strong growth and spread in the public of Texas Hold'em - says Alessandra Bernasconi, head of customer marketing at the Casino - but tournaments remain for the time being, particularly in big occasions to get closer to new groups of clients.
Their effect on revenue is still small, but aim to support and assist the development of the game mode of poker tournaments that we have traditionally practiced in the cash game. " For poker praticato nel casinò, escludendo i tornei di poker sportivo, le cifre parlano di circa il 2,5% al 31 luglio sui proventi complessivi del 2008: lo 0,94% è fornito dal Texas Hold'em, il restante 1,52% dal poker caraibico, altra variante giocata sui tavoli di Campione.
Fonte: Agipronews
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